Home - The Frame Shop

You’ve built the business, but will the customers find you? The Frame Shop – a marketing communications agency – is a tight-knit, high-energy group of marketing communications professionals that can help advance your company and its brands through a crowded marketplace.

Recent Blog Posts

Learn from the top thought leaders in the industry.

Why Staying On Message Matters: 13 Steps to Create a Well Versed Executive

Remember the telephone game? Everyone at some point in their lives has played the telephone game, or a variation of it. You know the game you played in grade school or in a college class to show that each individual will interpret the same message completely different than someone seated next to them.

The Importance of the Elevator Pitch

How well do you know the businesses and products your firm represents? There is a lot of talk about elevator pitches – the idea of knowing how to explain either your business, your client’s, and/or their products that you are pitching to journalists in the time it takes to reach your destination on an average elevator trip.

Colors Matter In Marketing: Why Brands Choose Certain Colors

At an early age we are faced with choices – do we reach for the red marker, the yellow marker, or another of those we’ve spilled across the playroom floor? Why do we grab those colors and not others?

Why Blogging is Great for Your Brand

The debate rages on. How important and effective are bloggers to my company and brand? Well, it’s been proven since the 1990’s when blogging first appeared as a “thing”. The right blogger paired with the right company and its brands could make a positive impact as their influence reaches a ready to react audience.

Try a Little Tenderness: Why Mail Merge is Four Letter Word to PR Pros

Remember the old saying “you’ll catch more flies with honey than you will with vinegar”? I’m sure everyone has heard this a time or two along life’s path. Obviously, everyone loves sweets and kindness.

Can’t Lock in That Critical Meeting With Potential New Clients: Change Your Tactics for Success

We are a busy and hurried society. We struggle to find enough time in the day to accomplish our professional and personal workloads. Tomorrow’s to-do list is already growing. Even with all of the technology and apps on our smartphones, watches, tablets and other personal devices created to simplify our lives – we just can’t catch up.