Don Williams

Principal, The Frame Shop

With a passion for story telling that resonates with others, Don is comfortable on the phone, sending emails, or sending smoke signals on behalf of his clients.

Don officially opened the doors of The Frame Shop (formerly the Williams Group Public Relations) in early 2008 when he landed the award-winning nutrition supplement company NEXT Proteins as the first client. Under his direction, the company¬†immediately began to secure industry placements and bring awareness to NEXT Proteins’ DESIGNER Whey brand. The agency¬†successfully introduced DESIGNER Whey to the product placement team for NBC’s mega-hit weight loss reality show The Biggest Loser. In time, Designer Whey was prominently featured each week during the telecast leading to increased sales and incremental shelf space at retail.

In addition to NEXT Proteins, The Frame Shop also handled corporate communication responsibilities for Konami Digital Entertainment, Inc.’s Yu-Gi-Oh! TRADING CARD GAME, SUPER HEAT Games, and NTN Buzztime, Inc. He has also brought national and local attention to the Lake Elsinore Storm Baseball Club, the Single A affiliate of the San Diego Padres.

Prior to creating The Frame Shop, Don was the lead public relations consultant for Sneaker Academy and was instrumental in helping the marketing firm land the non-profit San Diego Science Festival. The primary mission of the San Diego Science Festival is to create content-rich, interactive learning experiences for students, demonstrating that careers in science, technology, engineering, and math (STEM) can be fun and rewarding. Williams created top line messaging for the annual event, planned and oversaw press conferences with Nobel Prize winners, the Lt. Governor of California and numerous scientific dignitaries. The inaugural press conference was covered by five San Diego broadcast channels, two local radio stations and the county’s two largest daily newspapers.

Preceding his work with Sneaker Academy, Don headed up the public relations departments at the Hasbro Inc. subsidiary, Wizards of the Coast, and the Upper Deck Company. Williams’ team’s were tasked with pitching and securing national and industry specific media placements in print, broadcast and online for both companies. While at Wizards of the Coast, he was part of the communications team that won the prestigious Public Relations Society of America’s Silver Anvil for Marketing Consumer Products Excellence for the Launch of the third edition of Dungeons and Dragons role playing game in 2001.

Additionally, Williams worked on the award-winning children’s computer education titles Blue’s Clues, Pajama Sam and Spy Fox and the Backyard Sports brands at Humongous Entertainment. Williams began his career in public relations at the Seattle area offices of Weber Shandwick working on the Microsoft games and hardware and online initiatives businesses.

Don earned a Bachelor of Arts in Communications, majoring in Public Relations with a minor in Advertising, from Central Washington University. He and his family have lived in the San Diego California area for nearly a decade.

Follow Don on Twitter: @SDPRPRO