Our Thoughts ...

These are the things that keep us up at night!

The Importance of the Elevator Pitch

How well do you know the businesses and products your firm represents? There is a lot of talk about elevator pitches – the idea of knowing how to explain either your business, your client’s, and/or their products that you are pitching to journalists in the time it takes to reach your destination on an average elevator trip.

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Why Blogging is Great for Your Brand

The debate rages on. How important and effective are bloggers to my company and brand? Well, it’s been proven since the 1990’s when blogging first appeared as a “thing”. The right blogger paired with the right company and its brands could make a positive impact as their influence reaches a ready to react audience.

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