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Setting Client Expectations: Why Good PR Takes Time

There a lot of things you can speed through in life – traffic, a new book, your monthly data usage allotment, and marathon-viewing of season one of Stranger Things on Netflix. But, there are many more things in life you should take your time and walk carefully and alertly through – house-training your new puppy, teaching your teenager how to drive a car, and managing the expectations of your current clients and prospective ones and not promising them overnight success.

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