What the Cup? Unifying a Brand Message

What the Cup? Unifying a Brand Message

I feel like I haven’t seen so many people freak out about some cups since Indiana Jones and the Last Crusade. Starbucks has done it again with their seasonal cup! Last week we saw backlash against the unity cups. Which, funny enough, isn’t their seasonal holiday cup...

Brand Loyalty: Social Marketing & The Tipping Point

I previously wrote about how I’ve been or recently become loyal to a few brands and the foundations of my loyalty to them. Now, I’d like to call attention to the social aspects of marketing that help build brand attention and loyalty through their similarities to the...
Greetings & Good Vibes in the Morning

Greetings & Good Vibes in the Morning

The way you begin your morning typically helps set the tone for the day. Several years ago my former team provided feedback to management regarding their work space, the environment and ways they thought it could improve. One particular comment struck me and though I...

Ice Cold Call: The Pitch from Another Point of View

Often, when pitching to the media, you’re faced with going in knowing that your audience has some sort of benefit from the story or information you’ve got to share. You’ve begun with a list of potential contacts knowing that their outlet and previous work are aligned...