About Our Team

We are a tight-knit, high-energy group of marketing communications professionals that can help your company and its brands reach the critical masses.

Don Williams


With a passion for story telling that resonates with others, Don is comfortable on the phone, sending emails, or sending smoke signals on behalf of this clients. Don officially opened the doors of The Frame Shop – a marketing communications agency…

Carol Knight

Managing Director

With an ever changing consumer, strategizing and planning to create the right marketing mix and deliver amazing results for her clients are her driving force.

Jane Chai

AE, Social and Online Initiatives

As a Jill of all trades, Jane has experienced all aspects of marketing communications. Whether she is the client, or working on behalf of her clients, she always knows what’s trending and how to make the perfect pitch.

Thea Partridge

Social Media Strategist

Thea is never one to shy away from a new challenge. Whether its cracking a tricky client brief, shark diving in Thailand, bungee jumping in New Zealand or running the London marathon, she will embrace it wholeheartedly.

Laura Johnson

PR Strategist

A typical only child, Laura doesn’t believe the word “no” should be in the English language. A fierce fighter for clients, she continually looks for unique story angles for journalists and helps The Frame Shop clients stand apart.

Learn what makes our firm unique!

The Frame Shop – a marketing communications agency – is based in San Diego, CA, and specializes in the marketing, promotion and awareness building of national consumer lifestyle brands as well as business-to-business focused companies. The Frame Shop is passionate about helping brands to become household names. We pride ourselves on our ability to have the right people in place to move the needle and to drive consumer and business awareness for our clients. We’ve attracted a team of global agency and corporate marketing communications veterans who combine decades of experience with an entrepreneurial energy and approach that delivers impactful results. Additionally, several members of our senior staff have served in top communications roles in-house for global Fortune 500 companies and leading agencies, allowing us to think and act strategically to align PR with business performance. The Frame Shop practice areas include: Entertainment & Lifestyle, Restaurant Technology, Professional Sports Leagues and Teams, Fashion, Nutrition, and Social Media.

Recent Blog Posts

Learn from the top thought leaders in the industry.

Small Business Advice: Why You Need Social Media Support

When you’re immersed in scheduling, staff needs, product development, quality control, payroll, and putting out fires, it can be a time crunch to come up with engaging content to schedule. Don’t fall into the trap of “doing it all” and make use of the resources available to you, including hiring a social media professional. In the long run you’ll find you’ll find the value of having help.

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