Laura Charlton (formerly Johnson)PR Strategist
A typical only child, Laura doesn’t believe the word “no” should be in the English language. A fierce fighter for clients, she continually looks for unique story angles for journalists and helps The Frame Shop clients stand apart.
Laura has worked for companies big and small, from Walt Disney Records in Los Angeles to Ogilvy Public Relations in New York, to the first La Costa Film Festival at Omni La Costa Resort and Spa and the locally run Rock-n-Roll Marathon series based in San Diego. No matter the size of the company, her dedication and results are unmatched.
Laura brings more than 20 years of experience in corporate and consumer public relations, media relations and public affairs to The Frame Shop. With extensive experience working within the music, entertainment, lifestyle, non-profit, education, biotech, women’s, teen, parenting/family, and music products industries, Laura has developed and executed strategic partnerships and cause marketing campaigns with major national corporations and foundations including Sesame Workshop, Make-A-Wish, The Rock ‘n Roll Marathon and KiDS Rock series, Girl Scouts of the USA, Boys & Girls Clubs of America, Disney, VH1 Save the Music, the Baby Einstein Company, Fisher Price, Paramount Home Video, the Afterschool Alliance, American Idol, the Justin Timberlake Foundation and the John Lennon Educational Tour Bus.
Especially relevant is Laura’s experience at Walt Disney Records, where she created and implemented strategic media campaigns, managed story development, generated media placements, and created pro-social initiatives that spanned multiple Disney divisions. She was chosen as the only Walt Disney Records representative to serve on Michael Eisner’s Disney Learning Partnership, a non-profit committee, and spearheaded Disney’s “Importance of Music” campaign with NAMM, the International Music Products Association. After joining the NAMM team in 2001, she served as the Market Development Manager and Associate Executive Director for their non-profit affiliate, the American Music Conference (AMC), where she oversaw two national PR firms and developed national partnerships that increased public awareness of the benefits of music and music making. These partnerships resulted in hundreds of millions of media impressions worth an ad rate value of over $50 million dollars. While at NAMM, she also oversaw the organization’s major educational and youth marketing initiatives such as “Girls Rock!,” Sesame Street Music Works and themusicedge.com, conceptualized and produced major national media events on Capitol Hill to rally support for the cause of music education (including producing an American Idol concert broadcast live), and formed a groundbreaking partnership with Disney’s Little Einsteins that resulted in a co-branded float in the 2006 Rose Parade.
Laura formed her own Public Relations Consultancy Firm in 2006 and has represented clients such as Ogilvy Public Relations Worldwide, SlimFast, American Express, PayPal, Make-A-Wish San Diego, Spinal Elements, Keep California Beautiful, The San Diego Regional Economic Development Corporation, The John Lennon Educational Tour Bus, Roland Corporation and the Los Angeles College of Music. Laura’s recent media placements include guest interview/spots on CNN, NPR, Associated Press, Reuters, Fox Business News’ The Willis Report and The Tom Sullivan Show, Fast Company, The Wall Street Journal, Los Angeles Times, USA Today, Billboard Magazine, Time Magazine, the San Diego Union Tribune and multiple others. During this time, she also conceptualized and oversaw a national press conference with Yoko Ono, Quincy Jones and Jackson Brown to celebrate John Lennon’s 70th birthday which garnered 150 million media impressions, and also conceptualized and launched the first-ever national Girl Scouts music initiative called Girl Scouts Rock! Powered by Roland.