Why Fall is important to companies and brands
The changing of the seasons from Summer to Fall is a very exciting time of the year. Many of us who grew up in areas where there is “weather” – you know with four seasons – truly look forward to crisp chilly days that mean it is time to add layers to our wardrobes. It’s an annual rite of passage to pull from the deepest regions of the closet sweaters and light jackets and change up the daily clothing choices – it’s almost like finding new clothes in your closet.
Just like finding new clothes in the closet, companies and brands find new opportunities in the Fall too – the Holiday season pitch. Many PR and marketing pros know this actively starts, in earnest, as early as May and June for long leads, but there are still plenty of shorter lead media placement opportunities to be had. These Holiday media spots, both online and broadcast, are great ways to get in front of consumers when they’re actually actively thinking about spending their hard-earned money.
Seasoned marketing communications teams can successfully pitch “story”, “trend”, holiday gift list ideas to receptive editors and outlets to ensure maximum exposure during this critical three-month period. The fourth quarter of each year can make or break a company or a brand. A successful Q4 can lead to the continuing of a brand or the creation of new product concepts, new hires and employee retention, and company sustainability through the notoriously flat first quarter of each new year.
It is important for companies to not rest on their laurels in Q4 – don’t be afraid to use marketing budget for the last hurrah with a targeted smart PR campaign as the reward can be huge!
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