At an early age we are faced with choices – do we reach for the red marker, the yellow marker, or another of those we’ve spilled across the playroom floor? Why do we grab those colors and not others?

It turns out certain colors cause us to feel a certain emotional response. Each color elicits a unique response in all of us. Marketers have taken notice of this and base their color choices on creating a reaction in consumers.

Some brands choose brighter colors in the advertising and packaging design that make users feel more youthful, active and energetic, which can help the company’s bottom line. If a brand wishes to evoke a more thoughtful serious tone from their consumer base then the markers these marketing communications pros reach for are usually darker. Every color choice is for a reason and a call to action.

Want to learn more about this. Check out the additional detail provided in this article by What colors do you tend to reach for?

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