by Don Williams | | Blog |
There is no greater feeling than when you connect with your target consumer. Real and authentic interactions are amazing ways to reach the consumer and legitimize your company and brands. When this connection happens it’s a wave your hands in the air moment. For as...
by Don Williams | | Blog |
Remember the telephone game? Everyone at some point in their lives has played the telephone game, or a variation of it. You know the game you played in grade school or in a college class to show that each individual will interpret the same message completely different...
by Don Williams | | Blog |
How well do you know the businesses and products your firm represents? There is a lot of talk about elevator pitches – the idea of knowing how to explain either your business, your client’s, and/or their products that you are pitching to journalists in the time it...
by Don Williams | | Blog |
At an early age we are faced with choices – do we reach for the red marker, the yellow marker, or another of those we’ve spilled across the playroom floor? Why do we grab those colors and not others? It turns out certain colors cause us to feel a certain emotional...
by Don Williams | | Blog |
The debate rages on. How important and effective are bloggers to my company and brand? Well, it’s been proven since the 1990’s when blogging first appeared as a “thing”. The right blogger paired with the right company and its brands could make a positive impact as...
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