by Don Williams | | Blog |
Remember when announcements were kind of a big deal? It doesn’t seem like that long ago for those of us who make our living in one of the marketing communications fields. In fact, we game plan for big announcements, in big rooms, with big wigs to make things a big...
by Thea Partridge | | Blog |
There’s no getting around the fact that there are many repetitive tasks within the marketing of your business. For example, say one of your marketing strategies is to run free webinars to provide potential clients with information about your product/service. When...
by Carol Knight | | Blog |
By now, we all have been asked to contribute to some Kickstarter, Indiegogo, GoFundMe or other crowdfunding campaign. Just yesterday I contributed to a fund to help my Boston-based nephew get himself and peers to a national trumpet competition in Denver. With most...
by Don Williams | | Blog |
Music is the great equalizer. It can bring large groups of people together as I witnessed at a recent Red Hot Chili Peppers concert. Music can instill a sense of anxiousness, chills, or even fear as the villain in the movie is closing in. Music can inspire and create...
by Thea Partridge | | Blog |
Best practice social media strategy isn’t about vanity metrics anymore, at least it shouldn’t be! It should be about engagement. As I’ve said before in a past blog – it’s far more valuable to engage with several people on a deep level, than to...
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