You’ve Secured an Interview…Now What?

You’ve Secured an Interview…Now What?

Securing an interview is no small feat! Whether you’re new to working in PR or you’re a small business owner who has secured your first interview, here are a few tips to help you prepare. 1. Do a Happy Dance! You did it, so be excited that all the work you’ve done to...
Content Creation: Evergreen v Newsjacking

Content Creation: Evergreen v Newsjacking

Whether you are just starting a new blog or website, or have been running one for a while, it’s important to consider the strategy behind the type of content that you wish to publish. One key type of content within the world of content marketing is referred to as...
The Balancing Act of a Super Bowl Commercial

The Balancing Act of a Super Bowl Commercial

It’s the day after the Super Bowl.  Yesterday, I like millions of others, tuned in to watch the New England Patriots ultimately defeat the Atlanta Falcons.  And, also like millions of other viewers, I had to remind myself to stay tuned in and actually watch the...