8 Do’s and Don’t’s When Using Hashtags

8 Do’s and Don’t’s When Using Hashtags

You probably have never heard of Chris Messina, the man who changed the way we use Social Media. In 2007, with one simple tweet, Chris introduced a concept in to the Twitter lexicon –  hashtags! The story of how the Google designer made the hashtag famous is...
Time Waits for No Marketer

Time Waits for No Marketer

They say time waits for no man, well the same can be said for marketers. Whatever your gender, as a marketer (or PR professional), there are multiple facets to your role and you need to be able to juggle them all skillfully. However, it’s fair to say, one of the key...
The Thimble and the Art of Storytelling

The Thimble and the Art of Storytelling

It’s been around since the game was introduced in 1935 but the poor thimble has recently been voted off the Monopoly board during Hasbro’s latest campaign. I know, many of you don’t even know what a thimble is, or for that matter, have ever darned a sock. But this...