It’s true that a picture can say a thousand words, but if your brand has a limited supply of photos that they own the rights to, getting the right message out can be tricky!
Any brand who is posting regularly onto their social media channels knows that unless you have a bottomless library of owned stock images, you will soon need to look elsewhere to source more. However, for many small businesses, there is often a limited marketing budget available for sourcing images, so where do you turn?
No matter how beautiful the image is, do not be tempted to lift images at will from the internet to use on your social channels, blogs or websites! When it comes to using images that you don’t own the rights to, it’s well worth investing some time reading up about image copyright rules. And even then, it’s still important to read all the copyright fine print associated with the image you wish to use, as even if you are allowed to publish it, you may need to attribute the owner.
The good news regarding sourcing free imagery, is there are many sites available now where you can download images which are under a creative commons license. This means that they can be ‘copied, distributed, edited, remixed, and built upon, all within the boundaries of copyright law’. Although, even with these images, it’s still advisable to read all the small print before downloading and sharing as you may still need to declare the source of the image you use.
You can obtain some stunning free images from the following sites:
Unsplash, StockSnap, Gratisography, SplitShire, Life of Pix, Death of the Stock Photo, Super famous, PicJumbo, Im Creator, Free Stocks, Snapwire Snaps, Jay Mantri, TookAPic, Picography, MMT Stock, Kaboompics, Epicantus, Image Source and my personal favourite Pexels.
I hope you enjoy some exciting but safe image hunting and use this Halloween!