Loyalty

As new parents, my husband and I are inundated with the “right and wrong” of the latest shiny, new thing we’ve brought home…our baby. As product-driven professionals, we like to believe that we make wise purchases, oftentimes taking pride in discounts, paying well below retail or scoring gently used. However, like most new parents, we’re also overwhelmed by the sea of gear and gadgets available to parents today. Despite the vertigo one might suffer from the options, we find ourselves brand loyal.

Over lunch, we spend time discussing the regular household items needing an upgrade, from our iPhones to the next car seat we’ll need when our little one outgrows the current one, designed for infants. This got me thinking about how the products we use daily are the result of years of decision making, we’re buying like many our friends, late Gen-Xers or early Millenials, with careful purpose and a focus on brand loyalty. Things that resonate with our loyalty:

1. Nostalgia

Not all brands have succeeded from one generation to the next, but we’ve found ourselves continuing on with tradition of Canon. We selected our wedding photographers based on them shooting with Canon cameras. We’re on our fourth Canon digital camera; we’ve had the compact point-and-shoots, upgraded to a DSLR in 2007 and then again to another DSLR in 2014. As children, both of our dads captured our childhood moments on their Canon cameras. We proudly display an older model my father in-law gave my husband to use for his high school photography class. When a handful of friends went for the Nikon DSLRs we thought that decision worked for them, but for us, the beauty of sticking with the brand meant our lenses and other parts were interchangeable, as well as sticking with tradition of considering Canon a quality product that clearly lasts generations.

Additionally, when we began researching the high chair we would register for, we did as much research as any neurotic new parent would. We found the Stokke Tripp Trapp to be the chair for us. The design seemed timeless and their selling point was that the chair could be used from infant to adult. Again, the product had the interchangeable parts that could make it last for more than a couple years. Furthermore, the product was originally designed in 1972 and is still a widely used chair today.

Clearly, our parents love of the Canon line of cameras has propelled our preference, we now view Canon as a new family tradition. The Stokke Tripp Trapp has a timeless design that has managed to stay relevant for over 40 years.

2. Compatibility

We’ve found that compatibility and longevity of use to be a continued theme for our purchasing habits. Similar to our love of Canon over Nikon, we’re still iPhone users, despite the popularity and wide variety of Android devices. Our tablets are iPads and our computers are MacBooks, so it only seems fitting that they all speak to and sync with one another. We’ve noticed the same trend carry-over into our car seat / stroller, with the Nuna brand, where the pieces fit from one use to another.

The ability for a line of products to be used in multiple ways or across several pieces makes us feel that we’re getting “more bang for the buck.” Overall, it comes down to ease of use.

3. Quality

Canon, Apple, Stokke and Nuna are brands that come with hefty price tags. Sometimes the higher price tag is worth the investment if we believe it’s for the long haul. The brands we’re buying into and sticking by are ones with a clear history of quality and longevity.

The Canon cameras we have are all in excellent working condition, including the 35mm one from my father in-law. I’m typing on my MacBook Pro that I’ve been using since 2011. I’ve read reviews of Stokke Tripp Trapp chairs that were used for babies in the 70s that grandparents are using for their grandchildren who visit. The Nuna brand has only been around since 2007 and our gear might only be a couple of months old, but the brand’s high-quality materials and top-marks for safety make it seem like the right choice for the amount of use.

 

These are just a few of the reasons I’ve been loyal to these brands, among others, and what they’ve done right to keep me coming back. These qualities are the foundation for brand loyalty. Stay tuned as I discuss other aspects of brand loyalty in my next post.