Brand Loyalty: Social Marketing & The Tipping Point

I previously wrote about how I’ve been or recently become loyal to a few brands and the foundations of my loyalty to them. Now, I’d like to call attention to the social aspects of marketing that help build brand attention and loyalty through their similarities to the...
Want to Be Productive? Be a Monotasker

Want to Be Productive? Be a Monotasker

As I sit at my desk writing this blog on my laptop, I also pivot to my desktop to check the latest Presidential debate fallout on Twitter and Facebook. In the other room, the Dodgers vs. Cubs game is on the TV while my husband is sitting on the couch following the...