Fishing for Attention: Getting Products Noticed

Recently I was approached by an acquaintance who has left their career in engineering to focus on a gadget he’s invented. He’s already created the name for it, worked with overseas suppliers, so now he is finalizing his branding and sales materials. We got to talking...
Mud, Madness and Media

Mud, Madness and Media

You guessed it, I was lucky enough to get tickets to go to Glastonbury festival this year and boy was it muddy! Fortunately, I returned from my epic 5-day adventure relatively unscathed, unlike the poor soggy-footed soul who used to own these wellies! Don’t get me...