Stephen Hawking is smarter than me! There I said it. I don’t have an issue with that. I accept it, I’m actually good with it. Hawking is also widely quoted as saying “robots, powered by artificial intelligence, could overtake humans in the next 100 years”. While this may be true for manufacturing and other jobs, robots will never succeed in bumping those of with skin, bones, and minds from our jobs as social media professionals. You can quote me on that.

It’s been proven time-and-time again that the most effective social media campaigns are those that connect and resonate with people. Yes, actual humans like to talk to other actual humans. Weird, right? Even with all of the technology at our fingertips we still like to interface with each other. In fact, we like to connect on a human level and feel like we are part of the discussion and not be talked at.

Maybe it goes back to our days in the womb – when your mom would rub her belly and sing or read to us? Or maybe, we are just geared that way? I’m not an expert in human behavior, but I think we like being part of something bigger – like a tribe, if you will. Let’s be authentic and real! Who’s in with me?

Here are some good reads, written by other humans: ;

Don’t get me wrong, robots are cool, but I’ll take human interaction any day. Ok, gotta go play with my robots.