You’ve hired an amazing photographer. Staged the background just right. The weather is perfect and the client is all smiles. What’s next? Now you need to add some really silly words following the pound si…er, I mean a hashtag, right? NO!

We all have that friend, co-worker, or boss that just doesn’t get it. Never will. Doesn’t want to. Doesn’t like anyone that uses them. Well it’s time for them to go the way of the dinosaur.

There is a ton of confusion, even by self-appointed social media experts, on the usage of hashtags for your business. What are they? Can you use too many? Why do we need them? Why do we “do” them wrong on the regular?

First, what are they? Hashtags are a way to join a conversation or start one. With proper usage, hashtags bring people together by making it easier for people to find your social media posts. Basically, it allows others to search for tweets that have a common topic. We all want to be part of the herd.

Why do we need them? Because we want people to like us. That might be overly simplified, but when we write something that we feel is important, we like to share with others. An example would be, if there is an important issue, a tragedy, or just a fun friendly topic like: Halloween. You would use hashtags to add to the conversation. It’s also been said that posts with hashtags get two times more engagement than those posts without one.

Can you use too many? Yes and no. Ideally, you want to use the most important hashtags that fit the conversation you are wanting to join. With some social media platforms you are limited by the character count, so you must ensure you are using the most popular hashtags to reach your intended audience.

Why do we need them? Why do we “do” them wrong on the regular? Once you get rolling with your hashtag usage it’s really easy to get sidetracked and add that one that people scratch their head over. Stay focused. You can do it. For most social media platforms it’s as easy as researching which hashtags are the most popular for the topic you’re writing about. Being silly might work with your personal social media posts but won’t add anything to your business posts – or make you look like the social media expert you’re telling everyone you are.

When in doubt – do the research. The extra five minutes you spend doing the hard work on the back end will pay off in client smiles.

#thanksforreading #socialmedia #hashtags #whatsahashtag