Yo, VIP, Let’s Kick It!

Yo, VIP, Let’s Kick It!

So, you’ve made it into the VIP section with your client, now what? Do you let loose, or act like you’ve been there before? Many younger marketing communications practitioners are faced with these decisions regularly. 20 years ago when I told friends and business...
Mastering the Dark Art of Agency Briefing

Mastering the Dark Art of Agency Briefing

Before you decide whether or not to read this blog, there is something you should know about me. Don’t worry, I am not about to expose my inner most demons to you! I just wanted to let you in on a little secret…I have worked on both sides of the brand/agency fence. I...
Mai Tais, Flip Flops and Laptops

Mai Tais, Flip Flops and Laptops

As I prepare to head to Hawaii next week on vacation with my family, I have begun to make my usual list of what to bring along. Obvious items include sunscreen, bug repellent, camera, books, hats, and the like. As I list out the numerous electronics and supporting...